Shayreen by Natuf is a premium Levantine sweets and luxury gifting brand bringing Jordanian heritage to modern India. Positioned as a premium gifting house rather than a conventional sweet brand, Shayreen combines Levantine craftsmanship with contemporary gifting and premium presentation.

Its product universe includes baklava, stuffed dates, kunafa, signature gift boxes and festive collections designed for weddings, corporate gifting, celebrations, hospitality and seasonal occasions.

The brand operates through a FICO (Franchise Invested, Company Operated) model, where the franchise partner funds the growth while Shayreen manages the store experience, operations, sourcing, training, merchandising and brand execution.

With a centralised production backbone in Bengaluru and a long-term national expansion ambition, Shayreen is positioned to build India's premium Levantine gifting category.