Bonum Cha is a modern beverage QSR built around bubble tea, fruit tea, milk tea, ice cream tea, Japanese matcha and refreshing fruit-based beverages.

Originally started in Nepal, the brand has been adapted for the Indian market with early market learning and validation in Bengaluru. Bonum Cha is positioned as an affordable-premium beverage brand designed for young consumers, families and social occasions.

The concept combines a broad and customisable beverage menu with compact, scalable formats designed for high-footfall locations. Customers can explore different flavours, toppings and beverage categories, creating multiple reasons for discovery and repeat visits.

The expansion model is led by compact kiosks, supported by larger café formats, with priority locations including malls, airports, metro and transit locations, IT corridors, college zones, high streets, food courts and premium shopping complexes.

Bonum Cha's long-term India expansion opportunity is estimated at 300–500 outlets, with the proposed network mix expected to comprise approximately 70–80% kiosks and 20–30% cafés.